Harald Westre
MARKETER
A trained marketer with long experience in digital marketing.
- Bachelor in Marketing Communication, BI Norwegian Business School
- Marketing and sales since 2009
- Advisor and team lead at major digital agencies
“Marketing is an investment – not a gamble.”
— HARALD WESTRE
HARALD'S TOOLBOX
A marketer with a broad toolbox
A trained marketer with an academic background in building brands and campaigns. His career has since shaped a broad toolbox – gathered in four pillars and used with one goal: profitable growth, with minimal risk of failure and maximum probability of success.
Analysis
- Market analysis
- Situation analysis
- Competitor analysis
- Gap analysis
- Customer analysis
- Keyword research
- Technical website analysis
- Data and reporting
Strategy
- Marketing strategy
- Growth planning
- Segmentation and target groups
- Positioning
- Brand strategy
- Channel strategy
- Budgeting and prioritisation
- Business development
Communication
- Brand building
- Campaign development
- Messaging and concept
- Content production
- Social media
- Sales collateral and presentations
- Personal selling
Digital marketing
- SEO
- AI visibility
- Google Ads and advertising
- Social media advertising
- Websites
- CRO
- Automation and AI
- Measurement and tracking
THE PROCESS
One systematic process for profitable growth
The actions vary from business to business – they are decided by the opportunities the process uncovers. The process itself stays the same.
STEP 1
Goal setting
A concrete, measurable goal for the effort – never just “more”.
STEP 2
Segmentation
The market is divided up, and the most profitable and winnable segment is chosen.
STEP 3
The decision process
Mapping how the segment actually searches, evaluates and buys.
STEP 4
Positioning
A clear place in the customer's mind – one that stands apart from the alternatives.
STEP 5
Channel choice
Channels are chosen from the decision process, not from habit.
STEP 6
Communication concept
Message and concept adapted to the channel and the customer's situation.
STEP 7
Monitoring
Measuring what actually brings in revenue – not vanity metrics.
STEP 8
Optimisation
Less of what doesn't pay off, more of what does.
RECOMMENDATIONS
What do others say about Harald?
“
Harald has invaluable knowledge and is certainly among the best in Norway in his field, if not the best.
Markus Klepp
Owner and CEO, Treningsgiganten
“
I find Harald very skilled, professional and honest. I'd rather not recommend Harald, because I want him for myself.
Magnus Wester
Owner and CEO, Safedrive
“
The talk was structured and educational, and Harald managed to break SEO down into easily understandable parts.
Øyvind Næss
Academic programme manager, Fagskolen Kristiania
RESULTS
Documented growth for real businesses
Marketing should be measured in return – not in views and likes. Here are some of the results.
+1,339%
revenue
Treningsgiganten
+623% organic traffic
+138% conversion rate
+323.70%
online revenue
Safedrive
+231.42% conversion rate
+389.16% transactions
+4,000%
more leads
Harwest
+308% organic traffic
+50% revenue
+673%
organic traffic
Best Shape
+576% total traffic
+262% page views
+120%
revenue in 2 years
Nimo Clinic
+120% organic traffic
+52% organic conversions
+45.97%
clicks to the service pages
Beauty House
+28.91% organic traffic
+44.12% page views
Harald has worked with, among others
… and Sport Max, Torshov Sport, Tilbords, Klinikk for Alle and Notabene.
AREAS OF EXPERTISE
The toolbox in detail
The goal and the market come first. The tools are chosen afterwards – here are the 15 disciplines in the toolbox.
VISIBLE IN AI SEARCH
AI visibility
The business gets found and recommended in AI search and chatbots like ChatGPT, Gemini and Copilot – not just in Google.
VISIBILITY NOW
Advertising
Paid visibility in search and social channels, where every krone invested should come back with more than it cost.
LESS MANUAL WORK
Automation
Repetitive tasks in marketing, sales and follow-up are automated, so time is spent where it creates the most value.
TRAFFIC TO SALES
CRO
Conversion rate optimisation turns traffic into sales. This is often where there's the most money to be made.
MESSAGES THAT LAND
Campaign development
Campaigns built on the goal and the customer's decision process – not on what's fun or trendy right now.
PRACTICAL AI
Artificial intelligence
AI is put to use in a practical and safe way, where it actually delivers better results and lower costs.
INSIGHT FIRST
Market analysis
Analysis is critical – everything else is speculation and gambling. Good analysis minimises the risk of mistakes and costly dead ends.
MARKET POSITION
Brand building
A clear position makes the right customers choose you – and stay. People buy you, not just the service.
THE FOUNDATION
Websites
The website is the foundation for all digital growth – fast, user-friendly and built to turn visitors into customers.
FROM CONVERSATION TO CONTRACT
Personal selling
Sales work is strengthened in meetings and on the phone, with processes and arguments that make it easier to close deals.
ORGANIC VISIBILITY
SEO
Search engine optimisation increases organic traffic from Google and Bing – and makes you visible to AI assistants.
ENGAGEMENT
Social media
Visibility and engagement on social media, with content and advertising tailored to the audience and the goals.
DIRECTION AND GOALS
Strategy
Built on insight, strategies are developed that take the business to a new level – in both revenue and brand.
A PLAN IN THE RIGHT ORDER
Growth planning
A concrete plan for growth: goals, priorities and actions in the right order, so the effort has the greatest possible effect.
PREDICTABLE GROWTH
Growth systems
Systems for measurement, follow-up and improvement, so growth becomes predictable and can scale over time.
PROJECTS
What Harald is building
The same thinking lies behind everything: a clear goal, honest insight and systems that last.
Kristenprat
Conversations about faith and about Jesus – with a calling to lead people to talk with God.
Harwest
An investment company founded in 2019. Invests in and partners with companies and projects with long-term potential.
WHO IS HARALD?
Marketer and family man.
Harald's identity is in Jesus Christ as Lord and Saviour.
Faith shapes how the business is run: with love for others – and with a conviction that God sees everything that is done, and holds Harald accountable for it.