Education
I hold a bachelor’s degree in Marketing Communication from BI Norwegian Business School.
Academically, I am trained as a marketer and business economist, with a focus on strategy, brand building, and campaign development. My education provided a framework for understanding how organizations communicate, position themselves, and achieve their objectives.
Early experience
I began working with marketing and sales in 2009 and started working with websites and SEO around 2010. Early on, I gained practical experience of how theory meets reality — often with significant differences between plans and outcomes.
Over the years, I have worked with both small and large projects and held roles as an advisor and team lead, including work within some of Norway’s larger digital agency environments.
Domain experience
Much of my experience has been built through hands-on work across both my own and others’ projects. This has given me insight across several domains, including:
- digital marketing
- search engine optimization
- content production
- business development
- scaling of digital platforms
I have been involved in entire processes — from idea and startup, through growth, failure, adjustment, and continued development.
Entrepreneurship and own projects
I have started and built several of my own projects, including:
- Harwest
- SmartBehandling.no
- Forstå.no
- Healing.online
Some projects have grown, some have stagnated, and some have required adjustment along the way. All of them have been learning arenas — professionally, personally, and spiritually.
I have learned that sustainable work rarely comes from quick wins, but from long-term thinking, responsibility, and a willingness to learn from what does not work.
Work as stewardship
I do not see work as identity, but as responsibility.
Abilities, experience, and opportunities are given to be stewarded — not only for personal gain, but with consideration for people, values, and consequences.
This perspective shapes how I:
- build projects
- prioritize time and energy
- assess risk
- relate to money and growth
Learning through both success and failure
Much of what I have learned has come through failure.
Projects that did not go as planned have often taught me more than those that succeeded quickly.
Over time, this has given me:
- greater respect for complexity
- less belief in hype and shortcuts
- stronger emphasis on process over prestige
- an understanding that growth takes time
Work in the right order
Work is important, but it does not come first.
Family, relationships, and responsibility come before ambition and visibility.
When work is placed in the right order in life, it gains both higher quality and more lasting meaning.
Everything I share going forward — in the journal, in reflections, and in the projects I build — is shaped by this experience.